SXSW 2020
A PhD, A Mad Man & An Entrepreneur Talk Blockchain
Description:
Stop us if you’ve heard this one before...a PhD, a Mad Man, and an entrepreneur walk into a bar…
Blockchain’s value for marketing is no joke, but we can still have fun unraveling what it all means for today’s marketer.
In our panel, a professor of business & marketing from NYU, a media director from one of the world’s most prestigious ad agencies, and a tech entrepreneur from a blockchain company sit down to teach, tell tales, and debate real use cases for blockchain in the media landscape today. We promise learnings, no BS, and the honesty that only a bar conversation could provide.
Related Media
Other Resources / Information
Takeaways
- Learn what blockchain is and what it has to do with advertising
- Learn what role blockchain plays in actual media buying (hint: data transparency!)
- Learn how blockchain technology will influence how brands measure effectiveness and transact on digital campaigns in the future
Speakers
- Nikao Yang, Chief Operating Officer, Lucidity
- Anindya Ghose, Heinz Riehl Chair Professor of Business and Director, NYU Stern Masters of Business Analytics Program, NYU Stern
- Luke Lambert, Managing Director & Head of Programmatic, OMD USA
Organizer
Molly Moriarty, EVP Marketing, Lucidity
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments