5 Imperatives for Fintech Customer Journeys

Description:

While innovative technologies have exploded in growth in the financial services industries, it's also built a relationship gap between brands and their customers. A changing demographic and the simplicity of financial applications have made it easy for consumers and businesses to escape personal interactions with brands. Relationships are core to the financial industry, though, and this gap is hurting the ability of financial service organizations to build them. That said, while digital media is the gap, that gap can also be overcome through the use of customer journeys, content marketing and omni-channel coordinated communications. We're going to provide 5 imperatives to developing customer journeys that drive customer loyalty, retention, and advocacy.