SXSW 2019

Building Communities Builds Business

Description:

Successful brands understand the power of community. Communities advocate on behalf of businesses, grow sustainably & spread word of mouth organically. In an age where tech empowers consumers to mobilize, brands must invent solutions that live at the intersection of communications, branding, & tech to show loyalty to consumers. But, how?

This panel will provide guidance on how your brand can build platforms & programs of value to the communities that support you & why this is good for business.


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Takeaways

  1. What’s a definition of community for brands?
  2. Can brands use emerging tech to connect people?
  3. How can community building increase higher revenues?

Speakers


Organizer

Shireen Mitchell, Founder, Stop Online Violence Against Women


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate


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