SXSW 2019
Building Communities Builds Business
Description:
Successful brands understand the power of community. Communities advocate on behalf of businesses, grow sustainably & spread word of mouth organically. In an age where tech empowers consumers to mobilize, brands must invent solutions that live at the intersection of communications, branding, & tech to show loyalty to consumers. But, how?
This panel will provide guidance on how your brand can build platforms & programs of value to the communities that support you & why this is good for business.
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Takeaways
- What’s a definition of community for brands?
- Can brands use emerging tech to connect people?
- How can community building increase higher revenues?
Speakers
- Shireen Mitchell, Founder, Stop Online Violence Against Women
- Amy Vernon, VP, Community, Rivetz
- Gary Nix, Founder, The BRANDarchist: a strategic consultancy
Organizer
Shireen Mitchell, Founder, Stop Online Violence Against Women
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