SXSW 2019

Eliminating Culture Bias in Global Business


In a world where products globally scale faster than ever, how can we design for rapid change with limited bias? Going global, whether in strategy planning sessions, content or experience development requires self awareness—a recognition of how one’s tendencies and organizational structure influences action. What biases may you be brining to the table that impact global audiences and could be negatively impacting results or adoption? Explore your biases, define tools for translating culture in global meetings, and frameworks for designing for global audiences and products.

Additional Supporting Materials


  1. How can you recognize the most common biases in the moment that may be costing you money through quantitative and qualitative analysis?
  2. What are successful steps to eliminate negative cultural bias individually, organizationally, and in product development or communications?
  3. How is it even possible to be unbiased and what responsibility do we have as managers, designers, businesses to seek this out?


  • Jenessa Carder, Strategy Director, Isobar


Jenessa Carder, Strategy Director, Isobar

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Social & Global Impact
  • Track 2
  • Level: Intermediate

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