SXSW 2019

Exploring the Future of Dispensaries

Description:

Dispensaries of the Future: Design, Sustainability and Customer Experience is a women-led panel exploring
the importance of dispensary design, sustainability and consumer experience. As the cannabis marketplace continues to expand and products commoditize, retailers must identify new ways to differentiate themselves in an increasingly competitive retail environment. Cannabis industry veteran, Wanda James, will be joined by Chelsea Bernardo—a seasoned retail designer—to discuss the ways in which dispensary design can 1) create greater profit margins; 2) increase customer average ticket; 3) promote customer loyalty; and 4) differentiate a dispensary from competing storefronts—who are likely selling the same goods, at the same price point.

Additional Supporting Materials

Takeaways

  1. Currently, cannabis can only be purchased in a physical dispensary. How can cannabis prepare for the dying brick-and-mortar retail industry?
  2. Commoditization have resulted in dispensaries selling the same products at the same price point. How can a dispensary differentiate itself?
  3. How important is design in creating profit margin and customer loyalty, and which design tactics have been used most successfully thus far?

Speakers

Organizer

Chelsea Bernardo, Senior Creative Designer, Point Seven Group

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Cannabusiness
  • Track 2
  • Level: Intermediate
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