SXSW 2019
Not Your Father's Cyborgs: Mobile Tech Evolved Us
Description:
People “disconnect,” “tune-in,” “recharge,” “link-up,” and “go on auto-pilot.” They use devices to access their digital selves, an elusive identity both separate and indistinguishable from their real selves. And not only are humans becoming more machine-like, but technology is expected to be more and more human-like.
We will explore the history of how mobile technology and social media have evolved human culture and identity, as well as the implications for how brands look, feel, and sound in a world where the line between human and cyborg has never been more blurred.
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Takeaways
- Cyborgs are no longer sci-fi. We have evolved into a species whose identity is significantly digital without even noticing it.
- Not only are humans becoming more machine-like, but we expect technology to be more human-like—the lines between human and tech are being blurred.
- Brands must adapt how they look, feel, and sound, and where they communicate, to connect with an audience that is far different than any before it.
Speakers
- Claire Segijn, Assistant Professor in Advertising, Hubbard School of Journalism and Mass Communication, University of Minnesota
- Lucas Weaver, Digital Content Specialist, Preston Kelly
Organizer
Lucas Weaver, Digital Content Specialist, Preston Kelly
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