Many adjectives are ascribed to art museums, but "fun" isn't usually at the top of the list. Institutions have tended to project authority rather than empathy and emotional connection. However, museums' aspiration to grow attendance beyond traditional art audiences has begun to create opportunities for playful engagement almost unthinkable a decade ago. Digital experiences, particularly AR, have played a key role in this development. Focusing on delight, more than didactic forms of education, can have powerful effects on fostering understanding and engagement among visitors of all ages. This panel will examine trends in the field and take a deep dive on findings from the immersive Interpretive Gallery created by SFMOMA and frog in 2018 for the “Magritte: The Fifth Season” exhibition.
Other Resources / Information
- Delight is a valuable – if not the most valuable – KPI.
- Art should be a pillar of Mixed Reality now and in the future.
- Institutions must innovate to make emotional and experiential connections with new audiences.
- Chad Coerver, Chief Content Officer, San Francisco Museum of Modern Art (SFMOMA)
- Charles Yust, Principal Design Technologist, frog design
- Sarah Brin, Curator, Independent
Charles Yust, Principal Design Technologist, frog design
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