How Digital Governments Can Connect to Citizens
Nowadays all the governments around the world are digitizing themselves and trying to have a direct contact with the citizen. However, few governments have achieved the mission of connecting with the wishes and desires of the population. This panel will demonstrate some of the actions developed in Brazil to connect directly with the Brazilians. Taking advantage of all the techniques that the digital universe allows us to show with having effective communication for citizens.
Other Resources / Information
- Citizen social listening
- Data driven communication
- UX research to improve public services
- Mateus Braga, Executive Creative Director, Isobar
Mateus Braga, Executive Creative Director, Isobar
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