Nowadays all the governments around the world are digitizing themselves and trying to have a direct contact with the citizen. However, few governments have achieved the mission of connecting with the wishes and desires of the population. This panel will demonstrate some of the actions developed in Brazil to connect directly with the Brazilians. Taking advantage of all the techniques that the digital universe allows us to show with having effective communication for citizens.
Additional Supporting Materials
- Citizen social listening
- Data driven communication
- UX research to improve public services
- Mateus Braga, Executive Creative Director, Isobar
Mateus Braga, Executive Creative Director, Isobar
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.