SXSW 2019
The Real World of Internet Food
Description:
The world of Internet food is a wild, wild west filled with rainbows, glitter, and endless ways to use your Instant Pot. This panel will discuss where food trends come from, what factors determine their staying power, and how this translates to real-world business. From retail markets to menu items, this panel will address how novelty treats, popular kitchen appliances/gadgets, and social media moments work themselves into our everyday lives. Industry experts will discuss the monetization of a food trend and factors determining the lifespan and authenticity of bringing the internet into our kitchens.
Other Resources / Information
Takeaways
- How restaurants and food establishments are capitalizing on fleeting internet food trends to drive long-term business goals.
- How food print publications plan content in an evolving trend landscape with projects requiring extended timelines.
- Insights on food trend marketing from the perspective of an Instagram Influencer and media consumer.
Speakers
- Rachel Johnson, Cookbook Author & Food Photographer, Stupid Good Food
- Shayda Torabi, Owner and Blogger , With Shayda
- Nicole Fisher, Editor, Sterling Publishing
- Eric Silverstein, Founder, The Peached Tortilla
Organizer
Rachel Johnson, Cookbook Author & Food Photographer, Stupid Good Food
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