SXSW 2019
Beyond Digital: Engaging Fans IRL
Description:
How are digital brands cultivating a deep relationship with fans online while extending that experience into the real world? What are the benefits and pitfalls creators should keep in mind when creating experiential events or forming creative partnerships? This panel will feature key voices from gaming, streaming, merchandise, fandom, and more to discuss best practices for super-serving your fans beyond video.
Related Media
Takeaways
- How are brands cultivating a deep relationship with fans online, while extending that experience into real life?
- What are the benefits and pitfalls creators should keep in mind when creating experiential events or forming creative partnerships?
- What research exists around fandom, and how can creators and brands use this to better serve their audience and community?
Speakers
- Kun Gao, Founder, Ellation
- Vito Iaia, Senior Vice President, Direct-to-Fan division, Fullscreen
- Flourish Klink, Chief Research Officer and partner, Chaotic Good Studios
- Laura Prudom, Executive TV Editor, IGN
Organizer
Adam Sheehan, Dir of Events, Crunchyroll, Ellation
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments