SXSW 2019
Wacko World and the Rise of Memelord Brands
Description:
The absurd and inexplicable have gone from social feeds directly into the boardroom — and back to the feed. Big business and internet culture are colliding like never before: Wendy’s dropped a diss track on Twitter, IKEA made an ASMR ad, and Arby’s + Warby Parker aligned for April Fool’s Day. We call this “Wacko World,” and think it’s one of the biggest creative opportunities today. Attention has become an elusive metric as marketers compete with Drake memes for views once guaranteed with a TV ad. This brave new world of “creative Darwinism” places new stress on marketers — and only the most interesting may survive. TBWA Backslash uncovers the economic impact of speaking meme and 3 strategies for companies, creators and individuals to consider when expressing one’s weirder side.
Additional Supporting Materials
Takeaways
- An understanding of how brands & internet culture are co-evolving to impact culture-at large, as well as the future of creative industries.
- Why Wacko World and the intersection of meme culture is happening from a media, ad-tech and economic standpoint.
- A deep dive into the core visual cues, languages and behaviors foundational to internet culture — and increasingly, marketing.
Speakers
- Jordan Craig, Public Figure & Media Personality, Freelance
- Sarah Rabia, Global Director of Cultural Strategy, TBWA Backslash
- Luke Eid, Chief Digital Officer, TBWA Media Arts Lab, TBWA
- Wolfgang Hammer, President, Super Deluxe
Organizer
Andrew Nethery, Lead Editor and Filmmaker, TBWA Backslash
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