SXSW 2019
Genetic Activism: DNA Data Making a Difference
Description:
As DNA data empowers more people to learn more about their health and ethnicities, concrete applications of highly personal information are on the rise. But the medical industry isn’t leading the charge — the public is. We’re seeing the rise of the “Genetic Activist” — those demanding pharmaceutical investment, legal protection and lifestyle solutions for the conditions they may not yet have. Some are buying into hyper-personalized products and services based on their DNA profiles as new commercial applications emerge. Others are using insights revealed by genetic data to challenge the social constructs of race and open hearts and minds to new ways of thinking about identity. This panel will examine the range of possibility when it comes to applying DNA data to daily life.
Additional Supporting Materials
Other Resources / Information
Takeaways
- How Genetic Activists are using the power of DNA data to solve real world challenges — both physical and cultural.
- The cultural factors influencing why a new activist movement around DNA data is on the rise, and what the public — and brands can do to get involved.
- 5 opportunities to support genetic activists and their long-term goals — both inside and outside of the MedTech industry.
Speakers
- Chay Lee, Global Director of Content, TBWA Backslash
- Aaron Panofsky, Associate Professor Institute for Society and Genetics, Public Policy, and Sociology, UCLA
- Paul Pfleiderer, Chief Strategy Officer, TBWA World Health
- Amelia Hall, Associate Director of Cultural Strategy, TBWA BACKSLASH
Organizer
Chay Lee, Global Director of Content, TBWA Backslash
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