Out with the Old: Building a Better Media Company

Description:

The traditional business model is changing and digital publishers such as RockYou Media, Mitu, Motherly and The Forward are at the forefront of creating the new digital media landscape. With each of these companies recently undergoing massive expansion in digital publishing, leaders from each will discuss the mechanics of developing successful new editorial ventures, as well as insight into the strategies that have strayed away from the darker days of digital influence. RockYou Media, Mitu, Motherly and The Forward have one common thread: the ability to engage both audiences and advertisers with quality content. With a proven track record of attracting major advertisers, the speakers will spill secrets of their innovative strategies that have connected and created communities.