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SXSW 2019

Transforming the Museum for the Digital Age

The American Museum of Natural History is an iconic cultural institution with over 33 million artifacts and a 150 year track record as a leader in scientific knowledge and discovery. But as the digital world has exploded around them, they’ve had to innovate rapidly and meaningfully. How has an institution so rooted in history, integrated technology into their mission without sacrificing the uniqueness of the experience and downplaying the immensity of their knowledge?

In this panel, leaders at the Museum and Ready Set Rocket will discuss how they are merging science, communication, education and technology together to enhance and deepen the experience, without diluting it. They’ll speak to the changes they’ve made on and offline as technology evolves, and the changes that are coming.

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  1. How has the museum used data to get closer to visitors and enhance the experience with their interests in mind?
  2. What organizational changes are taking place for the museum to facilitate such a high level of innovation?
  3. How has the museum avoided adding unnecessary tech for the sake of doing so, and instead, learned to use it as a tool for deepening meaning?



Lauren O'Shaughnessy, Marketing Coordinator, Ready Set Rocket

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Intelligent Future
  • Level: Intermediate
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