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SXSW 2019

Disability in Media: Repicturing Representation

There are over 1 billion people in the world with a disability, but they are featured in less than 2% of the images we see in the media. When people with disabilities are featured, they are often negatively stereotyped or not appropriately represented.

In this panel, leading disability advocates and media companies join forces for a dynamic conversation on disability representation, and how repicturing stereotypes can holistically impact our society. The discussion will cover stereotypes to dispel, industry mishaps to avoid and lessons learned from the field. Join us for a discussion on what inclusive representation looks like and best practices for media and marketing professionals who want to authentically engage the disability community.

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Takeaways

  1. Challenge - Why is the disability community excluded or stereotyped in media and marketing images today? What are the barriers to inclusion?
  2. Opportunities - Learn about the size, diversity and intersectionality of the disability community and why disability inclusion is good for business.
  3. Best practices - What does authentic disability representation look like? How can companies make their marketing more accessible and inclusive?

Speakers

Organizer

Margaux Joffe, Associate Director, Accessibility & Inclusion, Oath

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Social & Global Impact
  • Level: Intermediate
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