SXSW 2019
Ads Going Live: Social Media Marketing Growth
Description:
A growing advertising avenue is in our midst: live social media including Instagram Stories/TV and Facebook Live. Seasoned brands are well-positioned to obtain the potential high engagement and micro-targeting these platforms offer, but new rules apply to live streaming content.
Expert panelists will discuss how brands, agencies, directors and production companies navigate delivering success in a crowded but engagement-rich social media landscape.
Related Media
Takeaways
- The different rules of engagement brands should know between ordinary social media posting and social media live-streaming
- How brands can grip and retain an audience during a live-stream, and how to capitalize on the stream after the fact, once the recording is published
- Which content succeeds most on social media live-stream, and which varieties of content brands should avoid
Speakers
- Doug Zanger, Senior Editor , AdWeek
- Carrie Stett, Director, Washington Square Films
- Kelly Stonelake, Director of Facebook Creative Shop, Facebook
- Scott Gelber, President, Merkley+Partners
Organizer
Evelyn Covarrubias, Publicist , Press Kitchen
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