It’s About Values, not Product

Description:

To truly connect with audiences today, brands are going beyond simply marketing their products to tell authentic, heartfelt stories that make people feel something real. It’s working. Why? Because they’re telling stories that make people care. Hear from four experts in digital storytelling discuss how to create brand content that makes people care, and learn where they see this trend going in the future. The panel includes storytelling experts from entertainment, media, brand and advertising.

Hear from four experts in the digital storytelling space discuss how to create content that makes people care about a brand and where they see this trend going in the future.