SXSW 2019
The Media’s New Game: Revenue Roulette
Description:
As 2018 became the year news organizations again learned to love subscriptions, it also became the year it was apparent that no single revenue model was going to carry the day for most publishers. The imperative? Match a free/ad-driven business with a subscription offering and, in many cases, a membership or events stream. The side effect has been that news publishers have had to dig deeper into how they allocate resources, develop coverage and deploy new technology such as artificial intelligence or advanced algorithms. A panel of industry leaders aggressively probing the possibilities will discuss the challenges, dissect the successes and lay out the kind of practical thinking news and media executives will need to push their organizations forward.
Other Resources / Information
Takeaways
- How should news organizations allocate resources, develop coverage and deploy new technology such as artificial intelligence or advanced algorithms?
- What are the challenges and successes seen from new revenue streams?
- What's the practical thinking news and media executives will need to push their organizations forward?
Speakers
- Dan Colarusso, Digital Executive Editor, Reuters
- Nicole Bode, Head of Newsroom Sustainability, The Civil Media Company
- Mark Douglas, President & CEO, SteelHouse
- Emilio Garcia-Ruiz, Managing Editor, The Washington Post
Organizer
Aisha McKutchin, Marketing Manager, Reuters
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