SXSW 2019
Bite-Size Creativity: Dim Sum & Brand Storytelling
Description:
To create truly transformative storytelling in advertising, brands must be willing to break traditional advertising paradigms and explore new approaches and mediums. Hybrid agency THAT will discuss how their “Dim Sum” methodology unites brands with subject experts in a think-tank, synthesizing their collaborative input to offer a final “menu” of 25 strategic creative concepts. Co-Founder and CCO Nathan Phillips and award-winning Production Designer David Korins delve into how this nontraditional process allows clients to think outside the box and satiate their full breadth of creative needs--including those they don’t yet know they need--through bite-sized innovative options that unite in a one-of-a-kind multisensory experiences.
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Takeaways
- How brands can benefit by partnering with experts outside of the advertising industry for their marketing campaign.
- How the 'Dim Sum' process works and how it has been successful for brands.
- The differences between the 'Dim Sum' process and the creative process in the traditional agency structure.
Speakers
- Nathan Phillips, Co-Founder/Chief Creative Officer, Technology, Humans and Taste (THAT)
- David Korins, Award-winning Production Designer & Owner, David Korins Design
Organizer
Jenna Wigman, Vice President/Partner, - None -
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