SXSW 2019

How to Lose Friends and Alienate Customers

Description:

In today’s saturated marketplace, you can’t simply rely on good products and a few ad dollars to make an impact. Fine-tuning your brand’s emotional intelligence and investing time into building enduring relationships with customers is vital in today’s marketing world. Virginia Miracle, Chief Customer Officer of Spredfast, explains how building brand loyalty with customers comes down to learning how to effectively build relationships with them.

Other Resources / Information

https://www.spredfast.com/summit/videos/value-now

Takeaways

  1. What aspects of customer experience are vital in building customer relationships?
  2. What is the cost of ignoring this new era of consumer expectations?
  3. What is the best way to reach your customers?

Speakers

  • Virginia Miracle, Chief Customer Officer, Spredfast

Organizer

Caitlin Cavanaugh Scruggs, Brand Marketing Manager, Spredfast

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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