☰ Sidebar
Voting period for this idea type has passed

SXSW 2019

Boomers to X: Building a Multigenerational Company

Today’s professionals will stay in the workforce for longer than generations past. Companies are adapting to a workforce comprised of 18 to 80 year olds. Their need to be adaptive & collaborative with multiple generations extends not only to their work style, but organizational & internal culture. As brands collectively target a wider audience with their products, creative agencies need to include the expertise from a range of generations. Learn how to strategically adapt your organizational structure, workflow processes & a positive company culture to maximize the potential of a multigenerational workforce & produce greater work. Studies cite that a key factor in some of the world's happiest populations includes multi-generational relationships - how can we extend this to the workplace?

Share this idea

Related Media

Additional Supporting Materials


  1. Differently shaped roles for differently shaped brains: how & why a company should create a role for a person instead of fitting a person into a role
  2. How a company can benefit from a diverse (not just gender, but also age, class, sexuality, learning disabilities, etc) and multigenerational workforce
  3. Company hiring either skews "older" or "younger" - learn how polar opposite generations can combine their expertise to create exceptional work



Robert Koziol, Account Coordinator , DBL.E PR

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Future Workplace
  • Track 2
  • Level: Advanced
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.