SXSW 2019
Boomers to X: Building a Multigenerational Company
Description:
Today’s professionals will stay in the workforce for longer than generations past. Companies are adapting to a workforce comprised of 18 to 80 year olds. Their need to be adaptive & collaborative with multiple generations extends not only to their work style, but organizational & internal culture. As brands collectively target a wider audience with their products, creative agencies need to include the expertise from a range of generations. Learn how to strategically adapt your organizational structure, workflow processes & a positive company culture to maximize the potential of a multigenerational workforce & produce greater work. Studies cite that a key factor in some of the world's happiest populations includes multi-generational relationships - how can we extend this to the workplace?
Other Resources / Information
Takeaways
- Differently shaped roles for differently shaped brains: how & why a company should create a role for a person instead of fitting a person into a role
- How a company can benefit from a diverse (not just gender, but also age, class, sexuality, learning disabilities, etc) and multigenerational workforce
- Company hiring either skews "older" or "younger" - learn how polar opposite generations can combine their expertise to create exceptional work
Speakers
- Sabah Ashraf, CEO, North America, Superunion
Organizer
Robert Koziol, Account Coordinator , DBL.E PR
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