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SXSW 2019

How Adaptive Design is Transforming Brands

In 2016, The New York Times dubbed disability as “fashion’s newest frontier.” Some of fashion’s biggest brands are working with designers to create mainstream adaptive clothing that addresses the needs and challenges of people with disabilities and chronic illnesses. Fashion is not the only industry designing for inclusion. There is a movement among companies of all types toward incorporating inclusion and accessibility into their core missions. Where did this movement start and why is it gaining momentum?
Representatives from a leading global manufacturer of products for people with mobility challenges will moderate a discussion about how brands can become more inclusive, the impact of accessible design for people with disabilities and the implications of this cultural shift for brands.

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  1. Learn how to effectively and honestly incorporate inclusion and accessibility into the corporate mission and culture.
  2. Learn and partner with brands who serve marginalized communities to build awareness, increase access, and foster a culture of inclusion.
  3. Learn how adaptive design fuels creativity, innovation, technological advancement, thought leadership, and increases brand recognition.



Abby Green, Sr. Marketing Communications Strategist , Ottobock

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Beginner
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