SXSW 2019
Building Consumer Trust in a Time of Doubt
Description:
The past few years have proved to be a crazy time for politics, and consequently, people’s trust in their government has rapidly declined. This crisis of trust stretches beyond government, impacting NGOs, media, and business. Despite the obvious challenges this presents for marketing, there is a silver lining. Hear Jim Rudden, CMO of Spredfast, explain how brands must combat this issue of mistrust by engaging and activating their audiences & tailoring their strategies to prioritize transparency.
Other Resources / Information
Takeaways
- How can brands share their values on social without sound hollow or fake?
- Which platforms are most important for brands to practice transparency?
- Who is doing “public values” right?
Speakers
- Jim Rudden, CMO, Spredfast
Organizer
Caitlin Cavanaugh Scruggs, Brand Marketing Manager, Spredfast
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