SXSW 2019
The Invisible Brand in an Audio-First World
Description:
Voice activated environments are becoming essential to the way we experience the world around us. Brands are adapting to a world where they no longer visually appear to their audience but must still communicate and make an impact. Are we returning to the tried and true traditions of our radio past? Or will our learnings from the last few decades of dedicated visual storytelling inform how we innovate this next wave of audio-led communication and experience? A lively debate is bound to ensue as radio stalwarts and emerging technologists discuss the future of content creation, branding, and the unique tie between sound and music that just might keep us all together.
Additional Supporting Materials
Other Resources / Information
Takeaways
- How brands can meaningfully gain attribution and create engaging experience without every being seen.
- The learnings from our visually obsessed culture that can carry forward into an audio-first world.
- How considering sound and music at the onset will transform the future of content creation.
Speakers
- Meg Goldthwaite, Chief Marketing Officer, NPR
- Doug Robinson, Founder + CEO, Fresh Digital Group
- Phillip Easter, Head of Emerging Technology, American Airlines
- Kevin Perlmutter, EVP, Chief of Innovation, Man Made Music
Organizer
Zuzu Boisson, Executive Assistant to the Founder and EVP Managing Director, Man Made Music
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments