SXSW 2019
Reimagine Storytelling through Tech & Experiences
Description:
Consumers today are bombarded with over 5000 messages a day. They are more connected across multiple devices and screens than ever before. Their use of Ad blocks continues to be on the rise. We can no longer rely on traditional advertising and storytelling to cut through the clutter. The consumer journey must be informed by real-time data and insights in order to make an impact. Hear from Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer about how the latest tech innovation is has propelled its 20 year-old passion-based strategy forward; and how technology is enabling the digital payment giant to connect with consumers in new and immersive ways. A marketing transformation journey that has helped the company rise to #15 on BrandZ’s Most Valuable Global Brands.
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Takeaways
- Wake up! the consumer landscape has dramatically changed; Consumers do not want to be interrupted; they don't want your annoying ads (ad blocks)
- We've entered the Age of Impact, where consumers are more purpose-driven and expect actions - not simply ads - from brands
- Existential crisis in marketing, a new breed of marketer is required; we must inspire the next generation
Speakers
- Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard
Organizer
Jennifer Stalzer, Director, Brand Reputation Marketing & Communications, Mastercard
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