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SXSW 2019

Getting Return On Your Data Investment

Processing data is expensive. How are artists and labels getting a return on their data investment? In this panel, the industry’s brightest analysts will bring to light how data is being used in BIG ways to make a measurable and dramatic impact on artists’ and labels’ bottom line. From honing marketing strategies, to better targeting for sales initiatives, to predicting how specific releases will perform, get real-life examples of how data can be successfully leveraged in the music industry.

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  1. How are artists and labels getting a return on their data investment?
  2. How can data be leveraged to work for artists and labels?
  3. What is the best way to use data to predict how a release will do?


  • Liz Snair, Vice President of North American Label Management, The Orchard
  • Theresa Locklear, VP Business Intelligence & Analytics, Strategy, The Orchard
  • Robbie Mackey, Partner, Grand Jury Music


Chris Calabrese, Manager, Brand Marketing & Communications, The Orchard

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Making & Marketing Music
  • Level: Intermediate
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