SXSW 2019

JFK 2020: Could JFK be the NEXT American President?


In the groundbreaking campaign ‘JFK Unsilenced’, agency Rothco enabled JFK deliver the speech he was to make on the day he died. They now ask ‘could JFK win the next Presidential race’?

If AI can bring JFK’s voice to a generation who had never heard him, could it bring back his decisions, morals, & policies? Could we then apply them to make him, or any AI, a viable candidate for the Presidency?
Ludicrous and immoral as it seems, some consider AI-driven political leadership a viable option, based on the fact Ai is logical and rational rather than emotional - and aren't those great qualities in any leader?

Which leads us to ask: just because AI could create political leadership, does that mean it should happen? How do we establish the rules for AI and how it influences decision making?

Additional Supporting Materials


  1. Learn why people are considering rational based decision makers over emotional ones?
  2. Learn about the potential and dangers of AI to influence voter behavior and beyond.
  3. There needs to be a governing of these developments and misuse - who should it be? Who are the gatekeepers and whose morals should be applied?



Jill Byrne, Marketing Director, Rothco | Accenture Interactive

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Intelligent Future
  • Track 2
  • Level: Intermediate

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