SXSW 2019
Beyond Streaming: Esports Goes Mainstream
Description:
Streaming services have been a loyal friend to esports enthusiasts across the world but to truly go mainstream, esports will need to step onto the bigger stage with traditional media. In return, traditional media has a lot to learn from esports about creating engaging content for a younger audience. During this panel, we’ll discuss what value esports can bring to traditional media, what media can teach esports, and how the two industries can work together.
Other Resources / Information
Takeaways
- Broadcasters and gaming companies can help each other create new audiences and engage their fans.
- Engaging with viewers through traditional television broadcasts takes different expertise than streaming tournaments online.
- There is room for esports on broadcast television.
Speakers
- Joshua Duboff, Sr Commercial Manager, Reuters Sports
- Ariel Horn, Global Head of Esports Content , Riot Games
Organizer
Joshua Duboff, Sr Commercial Manager, Reuters Sports
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