SXSW 2019

Beyond Streaming: Esports Goes Mainstream

Description:

Streaming services have been a loyal friend to esports enthusiasts across the world but to truly go mainstream, esports will need to step onto the bigger stage with traditional media. In return, traditional media has a lot to learn from esports about creating engaging content for a younger audience. During this panel, we’ll discuss what value esports can bring to traditional media, what media can teach esports, and how the two industries can work together.


Other Resources / Information


Takeaways

  1. Broadcasters and gaming companies can help each other create new audiences and engage their fans.
  2. Engaging with viewers through traditional television broadcasts takes different expertise than streaming tournaments online.
  3. There is room for esports on broadcast television.

Speakers


Organizer

Joshua Duboff, Sr Commercial Manager, Reuters Sports


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Media & Journalism
  • Track 2
  • Level: Intermediate


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