SXSW 2019

Music Licensing: How we Find 'Em, How We Pick "Em.


When it comes to pitching your tracks for sync licensing, it is crucial that you tailor each request to the media platform you’re aiming for. With endless opportunities on screens big and small, it is crucial to understand who you are sending your music to and the best way to set yourself up for success with each specific platform.

Panelists from film/TV powerhouse Amazon Studios, ad firm Young & Rubicam, trailer house Workshop Creative as well as moderator Jim Leavitt of The Orchard will outline the differences between sync opportunities in TV, film, videogames, advertising, trailers and more, while giving you the tools to best prepare your pitch to each platform.

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  1. What is the difference in sync opportunities across various platforms (film, TV, trailers, videogames etc.)?
  2. What does each platform look for when considering a track for sync?
  3. How can I best prepare my sync pitch to each media platform?



Chris Calabrese, Mgr, Brand Mktg & Comms, The Orchard

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Making & Marketing Music
  • Track 2
  • Level: Intermediate

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