SXSW 2019
Staying Afloat in an OTT Boat
Description:
The wave of entertainment convergence is upon us and media companies, both traditional and digital, are looking for ways to diversify, stay afloat and scale. How do producers of over-the-top content think about their programming? What are trends in online consumption? For those with an owned and operated platform, how do you think about distribution and content partners? During this panel, you’ll hear from companies across the media landscape about their approach to OTT and learn best practices for navigating the space and steering your ship towards success.
Related Media
Takeaways
- How do producers of over-the-top content think about programming?
- What are trends in online consumption across devices?
- For those with an owned and operated platform, how do you think about distribution and content partners?
Speakers
- Patty Hirsch, Senior Vice President & General Manager, Warner Bros. Digital Labs
- Linda Pan, Senior Vice President, New Digital Business, AMC Networks
- Arlen Marmel, General Manager, VRV, Ellation
- Sandra Gonzalez, Entertainment Journalist, CNN
Organizer
Lauren Stevens, Events Manager, Crunchyroll, Ellation
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