SXSW 2019

Staying Afloat in an OTT Boat

Description:

The wave of entertainment convergence is upon us and media companies, both traditional and digital, are looking for ways to diversify, stay afloat and scale. How do producers of over-the-top content think about their programming? What are trends in online consumption? For those with an owned and operated platform, how do you think about distribution and content partners? During this panel, you’ll hear from companies across the media landscape about their approach to OTT and learn best practices for navigating the space and steering your ship towards success.


Related Media


Takeaways

  1. How do producers of over-the-top content think about programming?
  2. What are trends in online consumption across devices?
  3. For those with an owned and operated platform, how do you think about distribution and content partners?

Speakers


Organizer

Lauren Stevens, Events Manager, Crunchyroll, Ellation


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Advanced


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