SXSW 2019
Building a Tech Stack for Employee Engagement
Description:
Employees are your most valued asset. Business success starts with engaged, empowered employees. Learn how to apply MarTech methods to transform employees into powerful, informed advocates who move the needle for your brand.
Find out how Booz Allen built an “engagement tech stack” partnering with Dynamic Signal & Poppulo.
Poppulo transformed how messages were deployed across internal channels. Dynamic Signal undergirds the Engage Employee Communication & Engagement program delivering firm news on-the-go. Integrating both tools with enterprise systems helps leaders & communicators deliver targeted communications & deep metrics drive performance improvement. In under 2 years, email open rates rose from 40% to 75% & more than 10,000 employees use Dynamic Signal.
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Takeaways
- Understand how to select the right mix of technologies for your employee engagement tech stack based on employee data and preferences
- Learn about the power of integrations to delivery highly targeted messaging and campaigns that drive business objectives
- Get best practices on using data to drive your program success and increase the engagement and advocacy of your employees
Speakers
- Grant McLaughlin, VP, Marketing and Communications, Booz Allen Hamilton
- Sean Griffin, Chief Technology Officer, Poppulo
- Joelle Kaufman, Chief Marketing Officer, Dynamic Signal
Organizer
Donald Jones, Lead Associate/Lead Digital Strategist, Booz Allen Hamilton
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