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SXSW 2019

Kids Listen: The Craft of Podcasting for Kids

From NPR to local public radio, from award-winning music makers to a guy recording out of a closet, how did four of the biggest podcasts for kids get their start and what keeps them going? Meredith Halpern-Ranzer of Tinkercast and NPR's Wow in the World, Sanden Totten of Minnesta Public Radio's Brains on and Smash Boom Best, Polly Hall of Ear Snacks, and Eric O'Keeffe of What If World discuss how kids listen and how to engage with an audience whose parents hold the smartphone. They'll teach you how to creatively package science, trivia, music, morality, and pure fiction into episodes that keep their shows growing, regardless of the size of their staff or budget. And you'll learn how the advocacy organization Kids Listen unites and supports kids-podcaster across the globe.

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  1. Find out how to inspire loyalty from a child fanbase through their parents with high-quality content that is never too flashy or patronizing.
  2. Hear from four shows with different beginnings that rose through the podcast ranks. Get tips for sustained growth and kid-friendly profitability.
  3. Learn about the Kids Listen community, an advocacy organization that unites and supports these four shows and kids-podcasters across the globe.



Eric O'Keeffe, Creator/Producer/Host, What If World

Meta Information:

  • Event: SXSW
  • Format: Podcast
  • Track: Media & Journalism
  • Level: Beginner
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