AR & the Brain: Creating Memorable Experiences

Description:

With new neurological research highlighting the effectiveness of Augmented Reality in generating brand awareness in terms of attention, emotion and memory encoding, brands should be integrating AR into their long-term commercial strategies - from helping people visualize how products look in their home to usage guidance post-purchase. To date, AR has largely been used to give people a small dose of in-the-moment fun – Snap’s dancing hotdog and Pokémon Go epitomise this. But AR is evolving from one-off ‘surprise and delight’ moments to provide everyday utility and practical value across the entire consumer journey. We’ll explore the neurological impact of augmented reality, the trends shaping the future of AR, the implications are for brands, and those already doing it well.