SXSW 2019

Oh sh*t, Donald Trump Just Tweeted my Brand


How do you deal with trolls on social media, if one of them is the President of the United States? One tweet from Donald Trump can wipe millions off your share price, and companies across the globe are writing him into their crisis plans. This is a new era of social media. An era of trolls and influencers, and tweeting Presidents. Learn from the experts how to spot and manage four main types of trolls, how to use technology to scan the horizon for the next big issues, and how to deal with a Tweeting President. Join crisis simulation platform Polpeo co-founders Tamara Littleton and Kate Hartley to discuss just how radically crisis preparedness and management has changed in the last year.

Related Media


  1. How do you spot and manage four main types of trolls?
  2. How to use “horizon scanning” to anticipate the next big issues?
  3. Crisis strategies for today’s hyper-sensitive environment



Chloe Phillips, Marketing Director , The Social Element

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate

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