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SXSW 2019

Predicting the Consequences of Your New Innovation

With user-centered frameworks like design thinking, ever more intelligent user analytics and the tools to prototype, test, learn and repeat more accessible than ever, we are inundated with the means to ensure our innovations will meet their main objectives.

But what about the unintentional consequences of our innovations? What if we could predict those and use our knowledge to jump further ahead? What if we could stop our competitors benefiting from our mistakes? or avoid unintended outcomes?

I will present a framework for envisaging the second- and third-order impacts of our innovations and demonstrate through example scenarios how we can integrate our learnings to produce better products and services.

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  1. How can businesses benefit by considering the wider impacts of their innovations, even where they extend beyond the business' traditional scope?
  2. What are some examples of innovations that would have benefitted from this exercise and how could their creators have applied their learnings?
  3. How can we envisage the wider impacts of our own innovations and use them to produce better products and services?


  • Lizzie Hynes, Senior Manager, Innovation Practice, Iris


Lizzie Hynes, Senior Manager, Innovation Practice, Iris

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Design
  • Level: Beginner
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