Cryptocurrency: Easy to Do, Hard to Do Right
Cryptocurrencies and blockchain were some of the most talked about trends in 2018. It’s been exciting to see interest in the space from a variety of brands, like Google, Kik, and Kodak, and even celebrities like the singer Akon. While much progress has been made in the underlying technology, questions still remain – mainly, how will the technology be applied to daily life, and will consumers use it?
This session will share insights on how popular chat app Kik integrated the cryptocurrency Kin to improve its user experience. Laura Newton from Kik will discuss how she created use cases for cryptocurrency in the app and learnings from the integration, while Noa Kessler from Kin will share best practices for building and integrating cryptocurrencies into consumer applications.
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- Current real life use cases for crypto, potential consumer applications of crypto
- Why consumer use cases for crypto are hard to get right
- Learnings from the integration and best practices for consumer applications of crypto, specifically how Kik integrated Kin
Caroline Edwards, Communications Asssociate, Kik Interactive Inc.