SXSW 2019
Tired of The Self-Driving Car Rhetoric? Truck That
Description:
All the talk is about self-driving cars, but there should be more attention on self-driving trucks. Google, Uber, Tesla and a host of start-ups have turned their attention to self-driving truck technology for good reason. Self-driving trucks provide a business model that makes sense because the return on investment could happen faster than with self-driving cars. And it has the potential to touch everyday consumers faster than self-driving cars – even those in rural areas. A revolution in goods transportation impacts everyone by reducing costs for products we use every day. The role of truck drivers will transform and the trucking industry won’t be hampered by a driver shortage. All of these potential benefits mean we could see self-driving trucks go mainstream before self-driving cars.
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Takeaways
- Why might self-driving trucks go mainstream before self-driving cars and why is the business model so attractive right now?
- What will self-driving truck deployment mean to everyday consumers – from their pocketbook to the experience sharing highways with automated trucks?
- How will self-driving truck technology transform the role of truck drivers from steering the wheel to an on-board logistics manager?
Speakers
- Carla Bailo, President and CEO, Center for Automotive Research
- Tim Higgins, Tech and Autos Reporter, Wall Street Journal
- Kay Stepper, Vice President, Driver Assistance and Automated Driving, Bosch
- Christoph Schroeder, Vice President, Autonomous Driving NA, Mercedes-Benz Research & Development North America
Organizer
Tim Wieland, Manager, Public Relations, Bosch
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