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SXSW 2019

Before the Batmobile: Rethinking in-car UX/UI Tech

Automakers are obsessed with making their cars look like the Batmobile on the outside. But what about the inside? We spend a lot more dollars on cars than we do on phones, so why do in-car digital experiences still suck so badly compared to your iPhone? In the past, when in-car systems were glorified stereos, this wasn’t a big issue. However, with the ubiquity of personal devices, the role of these in-car systems has changed from a simple channel switcher to your PA, your communications tool, even your productivity suite. The gap between what users need and what they get is huge, and auto companies have struggled to provide best-in-class UX themselves. With more eyeballs on screens than ever, why is it taking so long for auto brands to catch up given that mistakes could mean life or death?

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  1. Common problems with current in-car UX/UI experiences that make them subpar to even the most basic smartphone
  2. Smartphones cost a fraction of what a car does - how can car manufacturers step up and create solutions to address life-or-death in-car UX/UI problems
  3. How user-centered design (rather than making the next Batmobile) is key to creating in-car experiences that provide value and are, above all, safe



Sanam Shah, Account Coordinator, Double E Communications

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Design
  • Track 2
  • Level: Advanced
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