Before the Batmobile: Rethinking in-car UX/UI Tech

Description:

Automakers are obsessed with making their cars look like the Batmobile on the outside. But what about the inside? We spend a lot more dollars on cars than we do on phones, so why do in-car digital experiences still suck so badly compared to your iPhone? In the past, when in-car systems were glorified stereos, this wasn’t a big issue. However, with the ubiquity of personal devices, the role of these in-car systems has changed from a simple channel switcher to your PA, your communications tool, even your productivity suite. The gap between what users need and what they get is huge, and auto companies have struggled to provide best-in-class UX themselves. With more eyeballs on screens than ever, why is it taking so long for auto brands to catch up given that mistakes could mean life or death?