SXSW 2019

Navigating Business Overseas Like a Seasoned Pro

Description:

Success in global contexts requires businesspeople to recognize and respond to complex communication cues and cultural differences. John Doggett, Terry Kahler, and Deirdre Mendez will share their research and experience-based insights on intercultural business in an engaging discussion that involves audience input through online responses.

Mendez, Doggett, and Kahler focus on four key cultural orientations:

• Directness in communication
• Approaches to status and hierarchy
• Attitudes towards time management
• Interpersonal relations and team dynamics

The speakers will discuss how to recognize and manage culture-based tendencies and provide examples from a successful turnaround at Dell’s operation in Brazil. They will illustrate conceptual points with real-world examples.


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Other Resources / Information


Takeaways

  1. Even well-intentioned generalizations about a culture or country can backfire badly. It is essential to understand how people think and feel.
  2. It is possible to balance management approaches across cultures so that goals are met while satisfying everyone’s need for feedback and direction.
  3. The audience will identify their own preferences for business interactions and see how those preferences compare with practices in other countries.

Speakers


Organizer

Deirdre Mendez, Associate Director, Center for Global Business, McCombs School of Business, The University of Texas at Austin


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Track 2
  • Level: Intermediate


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