The Holy Grail of 2019: Social Media ROI

Description:

Since the early days of Facebook, Twitter, Instagram, Pinterest and all of the rest, the marketing world has been asking the same burning question literally year after year: how do we measure ROI for social? The first stab was a simple measure of comments, likes and shares. Next was content engagement rates, sentiment analysis and campaign performance. However, without a comprehensive social media evaluation method, brand marketers are almost certainly dumping good money after bad. As social media marketing quickly went from a “nice-to-have” to de rigueur, the marketing playbook needed to not only include social media strategy and tactics, but finally a robust ROI measurement vehicle as well.