SXSW 2019

The Holy Grail of 2019: Social Media ROI

Description:

Since the early days of Facebook, Twitter, Instagram, Pinterest and all of the rest, the marketing world has been asking the same burning question literally year after year: how do we measure ROI for social? The first stab was a simple measure of comments, likes and shares. Next was content engagement rates, sentiment analysis and campaign performance. However, without a comprehensive social media evaluation method, brand marketers are almost certainly dumping good money after bad. As social media marketing quickly went from a “nice-to-have” to de rigueur, the marketing playbook needed to not only include social media strategy and tactics, but finally a robust ROI measurement vehicle as well.


Related Media


Takeaways

  1. What should marketers be measuring to determine a successful social strategy?
  2. How to define social media ROI – ensuring that marketer’s costs, time and effort are finally being optimized?
  3. What should marketers do in order to create a comprehensive social media evaluation method?

Speakers


Organizer

Kelly Yee, Marketing Manager, The Social Element


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate


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