SXSW 2019

Innovating As A Search Problem


Innovating is a key concern in the modern world. We grapple with complex problems and a rush of new and exciting technologies are appearing every day. Having a model for thinking about why and how to approach innovating is key to overcoming the challenges we face. We will explore the Plane of Knowledge, a metaphorical model for thinking about innovating, and discuss the practical implications of thinking of innovating as search, including the need to create diverse teams to enhance creativity and increase the chance of discovering novel solutions.

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  1. Pressure to innovate is increasing as problem complexity and technology advancements abound. Core needs are stable, but new solutions are needed.
  2. Innovating is a search problem. If we want to succeed at creating innovations, we must use techniques for creating smart queries and finding answers.
  3. Diverse groups are a key to succeeding in innovating. By embracing diversity, we enhance our creative capabilities and make innovations more likely.


  • George White, Chief Innovation Officer, Cantina


George White, Chief Innovation Officer, Cantina

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Intelligent Future
  • Track 2
  • Level: Intermediate

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