Buy Bye—Transitioning off of Media Buying Agencies

Description:

Marketing at record labels, distributors and management companies requires more digital media buying than ever before. Factors such as data ownership, potential revenue streams, and economic shifts are leading to even the largest labels cutting ties with digital media-buying agencies in favor of bringing buying to internal teams.
In "Buy Bye--Transitioning off of Media Buying Agencies," we'll assess what companies stand to gain and have been achieving through this process, whether by forming new internal agencies, leveraging freelancers, or by upskilling marketers in traditional roles. Session attendees will leave with an understanding of how external agencies engage with music companies, and what is required for a company to take control of its digital media buying.