Fans vs Consumers: Next Gen of Brand Ambassadors

Description:

Cultivating fans is a different mission than advertising to consumers, and one that demands different strategies and tactics. It requires transparency, authenticity, and a two-way dialogue that enables a sense of invested ownership to form. If a brand can become a genuine part of a person’s identity and a meaningful point of connection with other people, fan communities organically form and grow. When a brand is buoyed by the passion and energy of a fan community, the brand’s message and meaning has a much better chance of becoming a part of culture.

Experts will speak to the unique marketing strategies that spark the kind of fan-engagement and community-building that rockets passion-driven brands to success.