SXSW 2019

Facebook Watch: A new Tool for Social Movements

Description:

At the end of 2017, Facebook rolled out a new feature: a platform to stream shows. Facebook Watch has become a key tool for organizations to tell their stories and bring big issues to light in a new way while reaching a broader audience—with some even going as far as to call it “the new Netflix.” What are the benefits of this new platform and how might it work for your organization? The Case Foundation, ATTN and The Influencer Collective share how organizations with a variety of resources and needs can make Facebook Watch work for them. Together they bring knowledge from working on shows with a wide range of budgets, production levels and audience sizes and will bring high level takeaways on how to get started, evaluate show needs, build a story arc and analyze success.


Other Resources / Information


Takeaways

  1. What are the benefits of Facebook Watch and is it right for my organization?
  2. How can organizations with a variety of budgets and resources make Facebook Watch work for them?
  3. How do you evaluate the success of a Facebook Watch show?

Speakers


Organizer

Jessica Zetzman, Sr Dir, Mktg & Communications, The Case Foundation


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Beginner


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