SXSW EDU 2019

Brand Is a Tool for Promoting Equity at School

Description:

A school brand isn’t a logo or a website. It’s a school’s identity – shaping stakeholder perceptions from the outside and school culture on the inside. When a school’s identity incorporates the voices and the values of all stakeholders, the foundation for building a school culture based on equity is laid. This workshop will walk school leaders through our process for building an equitable culture and a magnetic brand all at once.

Additional Supporting Materials

Slide Deck

Other Resources / Information

http://bit.ly/SxSWbrandequityblog

Takeaways

  1. Understand the modern brand as an identity – a tool for leadership, culture and equity.
  2. Understand and map the role stakeholders play in developing a school identity that enables leaders to build trust.
  3. Conduct a school brand and equity self-evaluation.

Speakers

Organizer

Nikitasha Kapoor, Founding Partner and Service designer , Pure & Applied

Meta Information:

  • Tags: diversity, school design
  • Event: SXSW EDU
  • Format: Workshop
  • Track: Equity
  • Session Focus Area
  • Level: Field Experience
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