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SXSW 2019

Guide to breaking a DIY indie artist with Ron Pope

DIY(UYC): Do it yourself (until you can't). Indie torchbearer Ron Pope & the team from Brooklyn Basement Records break down the DIY philosophy that has driven Pope's unprecedented success & explain how artists can take a hands on approach to their careers & find meaningful growth without intervention from the conventional music business. One of the first artists to explode on the internet, Pope has sold millions of singles, amassed over a billion streams, toured the globe & generally crushed every metric for what seemed possible for an independent artist all while carefully growing the BBR staff and roster. This panel will break down strategies for indie artists, labels & managers regarding release & branding plans, social media promotional tactics, how to attack streaming sites & more.

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  1. Do it yourself until you can't. At first, attack all aspects of your career on your own. Don't seek partners until you've done all you can by yourself
  2. Show up early; it's easier to make an impact in the early stages of anything. Social media sites and streaming platforms get crowded quickly. Be early
  3. Choose your partners wisely and grow with time. Find people who share your vision and care about what you're doing. Bigger isn't always better.



Blair Clark, CEO, Brooklyn Basement Records

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Making & Marketing Music
  • Level: Beginner
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