Business & Social Justice in the Trump Era
A cultural zeitgeist is in motion – one where consumers expect companies to speak out on divisive issues and are supporting or boycotting in turn. Companies are under the microscope – every move could trigger angst from one consumer segment and praise from another. How can brands navigate the social justice landscape to authentically engage and mitigate backlash?
From a decision to close 8,000 Starbucks stores for racial bias training, Ben & Jerry’s founders arrested at the U.S. Capitol to LUSH’s definitive stance against the death penalty and Postmates’ public repudiation of anti-immigrant policies, join a frank conversation from companies on the front lines engaging around these issues. Panelists will unpack their greatest moments of success as well as stumbling points along the way.
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Additional Supporting Materials
- How to make decisions on if, when and how to engage on hot-button issues.
- What companies need to be authentic in the face of potential criticism.
- Lessons learned from some of the most high-profile company campaigns around social justice issues.
- Ravi Sunnak, EVP, Sustainable Development Goals, Porter Novelli
- Carleen Pickard, Ethical Campaigns Specialist, Lush Fresh Handmade Cosmetics
- Vikrum Aiyer, Vice President of Global Public Policy & Strategic Communications, Postmates
- Simone Washington , Social Mission Strategy and Policy Manager, Ben & Jerry's
Whitney Dailey, VP, Marketing, Cone, a Porter Novelli Company