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SXSW 2019

Business & Social Justice in the Trump Era

A cultural zeitgeist is in motion – one where consumers expect companies to speak out on divisive issues and are supporting or boycotting in turn. Companies are under the microscope – every move could trigger angst from one consumer segment and praise from another. How can brands navigate the social justice landscape to authentically engage and mitigate backlash?

From a decision to close 8,000 Starbucks stores for racial bias training, Ben & Jerry’s founders arrested at the U.S. Capitol to LUSH’s definitive stance against the death penalty and Postmates’ public repudiation of anti-immigrant policies, join a frank conversation from companies on the front lines engaging around these issues. Panelists will unpack their greatest moments of success as well as stumbling points along the way.

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  1. How to make decisions on if, when and how to engage on hot-button issues.
  2. What companies need to be authentic in the face of potential criticism.
  3. Lessons learned from some of the most high-profile company campaigns around social justice issues.



Whitney Dailey, VP, Marketing, Cone, a Porter Novelli Company

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Social & Global Impact
  • Level: Intermediate
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