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SXSW 2019

The Secret Sauce of Disruptive Social Campaigns

You’ve spent hours, days or even months creating social content. Once your content is uploaded you’ll have just 2 seconds to capture someone’s attention. With attention spans decreasing and the amount of uploaded social content increasing, how do you create standout content? It starts with a damn good strategy and playing to the strengths of each social platform. In a panel led by J. Walter Thompson, learn how they are creating cross-platform social campaigns encouraging users to slow their scroll.

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  1. The best social content isn't overly complicated.
  2. People will connect with the content they can feel.
  3. Exceed the expectations of your audience every time you hit publish.



Ashley Ihesiaba, Social Media Supervisor, J. Walter Thompson

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Advanced
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