Why Blockchain Isn’t Right for Your Business

Description:

Like all consumer tech apps, Kik has millions of active users and raised $120M from top VCs. However, it struggled with growth , and it struggled with monetization. As a result, Kik created its own cryptocurrency, Kin, in 2017 and raised $100M in doing so. The company now has a new vision (make Kin the most used cryptocurrency in the world) and a clear path to success (make Kin the currency for consumer apps), all because of blockchain technology.

While pursuing a blockchain business strategy made sense for Kik, it isn’t the right for every company. In this fireside, Robert Hackett of Fortune and Ted Livingston, founder and CEO of Kik and Kin, will explore when it’s right for companies to use blockchain technology.