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SXSW 2019

The Cost of Being Extra

Millennials are seeking experiences in travel and in their everyday lives. They don't just want to go on vacation, they want to live that vacation, and share it with their peers through photography, video, and live streams. But the desire for adventure and significance extends beyond vacation to work and home life, and the consequences of "living your best life" can be costly when it leads to feelings of inadequacy and the need to always be "on."

In a conversation led by National Geographic with panelists that include communication and travel experts, we'll explore the consequences of sharing only the best stories online, how that impacts mental health, and if the cost of aspiring toward a life of adventure is more than just the plane tickets.

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  1. "Living your best life" must be balanced with authenticity and honesty.
  2. The Millennial pursuit of meaning and adventure has led to a more engaged, proactive, and philanthropic generation of adults.
  3. Travelers are storytellers, and it is through this human connection that we grow as a global society.



Holly Hefner, Content Supervisor, J. Walter Thompson

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Beginner
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